An astonishing Official Station ID of ABS-CBN has been publicized. Their latest 2012 station ID is entitled "Lumiliwanag ang Mundo sa Kwento ng Pasko". The song entitled "Kwento ng Pasko" was written by Robert Labayen with the music of Marcus Davis and Amber Davis. This station ID is directed by Paolo Ramos and Peewee Azarcon Gonzales.
What made this SID an astonishing one is that I think maybe not all but almost all the events that they're showing was based on a true events. ABS-CBN said that this SID shows how the Filipino spirit always shines through despite calamities that ravage our country, how they offer their help to those who needs them most especially to those who were victimized by calamities. It was also shown in their SID that no matter who you are, you can help in any ways, no matter how small it is.
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Every year, the Kapamilya Network marks the start of the yuletide season with the launch of the ABS-CBN Christmas station ID. It has become almost a yearly tradition that Filipinos around the globe look forward to.
Lumiliwanag ang Mundo sa Kwento ng Pasko, our Christmas Station ID theme, highlights how the Filipino spirit always shines through despite calamities that ravage our country. It shows how each one of us become bearers of light, as we help our countrymen get back on their feet... how we remain resilient because kindness never runs out, because help always comes.
Many scenes in the SID are inspired by real events. Some of these stories happened at the height of the habagat - A fireman saved the lives of those stranded in their own homes; a chef opened the doors of his restaurant to feed victims; a young woman offered her own jacket to a street child who was suffering under the cold rain; Philippine coast guards went out of their way to save lives; Volunteers and civilians selflessly offered their time and energy to relief work.
This year's offering features hundreds of Kapamilya stars paying tribute to ordinary Filipino heroes, at the same time helping spread the light across the globe.
The parol, a Pinoy Christmas icon, is this year's Christmas SID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world. When we own the Kapamilya parol, we're not only spreading the light, we're also being part of an effort to help our disaster affected Kapamilyas, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation arm which provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects.
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