Let me start this post with some things mentioned by Pete Thomas:
The experience of controlling music by touching the paper postcards is really engaging, much more like interacting with a record sleeve rather than a phone screen, with the experience or browsing through a collection of tracks analogous to that of browsing through a Vinyl collection. The Postcard Player becomes a pedestal for the artwork on the postcard, creating a glanceable indication of what’s playing and celebrating the artwork accompanying the track.
Now, what is so special of this post card and who is this Pete Thomas? To give you a better understanding, according to a blog
Technology Techniques, Pete Thomas is the founder of a brand communications agency called "Uniform" and responsible of this amazing
Paper Apps Technology. And about the post card which was mentioned by Thomas above, it is just a prototype of their ongoing development of a
Paper Apps.
Paper Apps is the latest technology which is now being develop by Uniform. This
Paper Apps is composed of a normal paper printed using a special ink so called conductive ink. This conductive ink has the capability to print something and will be formed an electrical circuit which will allow people to play and listen music on the printed poster or post card.
This
Paper Apps said to be one of the ways to save our music industry. For they've noticed that if a person who received a music band poster or a post card and do not know or not familiar with that band, they will just throw it away. But if they can play some of its music or songs, they might be interested. In short, this
Paper Apps can be a big help of promoting.
One other usage of this
Paper Apps or printed electronics is that it's not just for playing music but also users can book a ticket through it. So, isn't it one astonishing technology? For me, it's a big YES!